Shorts
- Reach: huge — shown to non-subscribers in the Shorts feed.
- Subscribers: good for discovery, but Shorts viewers subscribe less often.
- Money: Shorts revenue per view is low.
Long videos
- Reach: slower, mostly via search and suggested.
- Subscribers: viewers who watch 15 minutes are more likely to subscribe.
- Money: much higher earnings per view; counts for watch hours.
Use both
Shorts → curiosity → long video → subscription. Cut 3–4 Shorts from each long video, each pointing to the full version.
Boost both: Shorts views for momentum, long-form views for social proof and search ranking signals.
Services mentioned in this guide