Reels are where Instagram growth happens right now, and the view count is the first number anybody sees. A reel sitting at 214 views next to your 40K-view competitor is a hard sell, even if yours is better.
Reel views are the lowest-priced service on the whole panel — often under a rupee per 1,000 — so they're the easiest place to start.
Making views count
Views on their own don't follow you or buy anything, so pair them with something that shows engagement:
- 10,000 views + 300–500 likes looks natural
- Add a few saves and shares — Instagram weights these heavily
- Post at your audience's peak time (for most Indian accounts that's 7–10 pm)
Views work on reels, video posts and IGTV. For stories, use story views instead.