YouTube shows live streams with more concurrent viewers higher on the Live tab and in recommendations.
Schedule it
Create a scheduled live with a clear title and thumbnail. Subscribers get notified and can set reminders.
Promote it
Community post 24 hours before, Shorts teaser the day before, Instagram and WhatsApp the hour before.
Start strong
The first 10 minutes matter most. Greet people, state the topic, run a poll.
Engage chat
Read out names, answer questions, pin a comment.
The first-viewer problem
Nobody wants to be the third person in a stream. Concurrent live viewers — chosen for the length of your stream — help it climb the Live tab while real viewers join.