Typical range
Roughly 2–5 likes per 100 views for most videos. Highly engaged niches can hit 8–10%.
Why it matters
Viewers glance at likes to decide whether a video is worth it.
Fixing a low ratio
Services mentioned in this guide
Typical like-to-view ratios and what to do if yours looks off.
By the SMMJet team · 18 June 2026 · 2 min read
Roughly 2–5 likes per 100 views for most videos. Highly engaged niches can hit 8–10%.
Viewers glance at likes to decide whether a video is worth it.
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