How YouTube ranks comments and how creators use top comments for exposure.
By the SMMJet team · 31 May 2026 · 2 min read
"Top comments" are sorted by engagement — likes and replies — and recency.
The top comment on a viral video is seen by a huge share of viewers. Small creators use thoughtful comments on big videos to get discovered.
Add value: a tip, a timestamp, a genuine insight. Don't spam links.
Comment likes help your comment climb. Use the comment's direct link when ordering.
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