Comments keep viewers on the page and signal engagement.
Ask a specific question
"Which of these phones would you buy — and why?" works better than "comment below".
Pin a comment
Pin a question or a fun fact and reply to people who respond.
Reply fast
Replying in the first two hours encourages more comments.
Reference comments in videos
"Rahul from Indore asked…" — people comment hoping to be featured.
Seed the conversation
The first comments set the tone. Custom comments — or Indian comments in Hindi or Hinglish — can start the discussion.