CPM vs RPM
- CPM: what advertisers pay per 1,000 ad impressions.
- RPM: what you earn per 1,000 views after YouTube's share. This is the number that matters.
Typical RPM for Indian audiences
Commonly ₹20–₹150 per 1,000 views, sometimes more. It varies by:
- Niche: finance, tech, education and business earn more than entertainment, comedy or music.
- Audience country: US/UK viewers pay much more than Indian viewers.
- Video length: videos over 8 minutes can show mid-roll ads.
- Season: October–December is highest (festive ad spend).
Example
100,000 views a month × ₹60 RPM = ₹6,000.
Try our YouTube money calculator.
Beyond ads
Most Indian creators earn more from brand deals, affiliate links and their own products than from AdSense.
Services mentioned in this guide