Ask anyone in Vellore how they found their last café, tailor or tutor and there's a good chance the answer is "Instagram". The city — known for CMC hospital and VIT — now does a lot of its word-of-mouth online.
The typical Vellore order comes from medical services, students and local food pages, usually right before a launch, a sale or a festival post.
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Everything works online: create an account, top up your wallet with GPay, PhonePe or Paytm, and place the order. There's no office visit, no advance to an agency and no minimum contract.