YouTube growth is slower and more expensive than Instagram, because YouTube is stricter about what counts. That's why YouTube services tend to be "slow but stable" with lifetime guarantees.
- Monetisation: non-drop subscribers + 4,000 watch hours. See the monetisation guide.
- Views: social, suggested, search, high-retention and ad-sourced views, plus Indian views.
- Engagement: likes, custom & AI comments, comment likes.
- Shorts & lives: Shorts views and concurrent live viewers.