Ask anyone in Srinagar how they found their last café, tailor or tutor and there's a good chance the answer is "Instagram". The city — known for Dal Lake, houseboats and pashmina — now does a lot of its word-of-mouth online.
On SMMJet we see orders from houseboat owners, pashmina sellers, dry fruit brands and travel agents — people who want their page to look as good as their work.
A tip for Srinagar: post in Kashmiri and Urdu as well as English. Regional-language reels get shared more inside the city, and a few Indian likes and comments under them make the post look local.
Everything works online: create an account, top up your wallet with GPay, PhonePe or Paytm, and place the order. There's no office visit, no advance to an agency and no minimum contract.