Ask anyone in Moradabad how they found their last café, tailor or tutor and there's a good chance the answer is "Instagram". The city — known for brassware exports — now does a lot of its word-of-mouth online.
On SMMJet we see orders from brassware exporters and handicraft sellers — people who want their page to look as good as their work.
A tip for Moradabad: post in Hindi and Urdu as well as English. Regional-language reels get shared more inside the city, and a few Indian likes and comments under them make the post look local.
There's no "Moradabad branch" to visit, and there doesn't need to be. Prices are public, payments are by UPI, and orders are processed automatically around the clock.