Ask anyone in Imphal how they found their last café, tailor or tutor and there's a good chance the answer is "Instagram". The city — known for Loktak Lake and polo — now does a lot of its word-of-mouth online.
Our customers from Imphal include artisans, sports pages and local news. Most start small with likes or reel views and add followers once they see how it works.
Content in Meitei travels further in Imphal than generic English captions. Pair regional reels with Indian Instagram likes so the engagement looks like it's coming from your actual neighbours.
There's no "Imphal branch" to visit, and there doesn't need to be. Prices are public, payments are by UPI, and orders are processed automatically around the clock.