Ask anyone in Chandigarh how they found their last café, tailor or tutor and there's a good chance the answer is "Instagram". The city — known for planned sectors and Sukhna Lake — now does a lot of its word-of-mouth online.
The typical Chandigarh order comes from salons, immigration consultants, fitness coaches and cafés, usually right before a launch, a sale or a festival post.
Content in Punjabi, Hindi and English travels further in Chandigarh than generic English captions. Pair regional reels with Indian Instagram likes so the engagement looks like it's coming from your actual neighbours.
Everything works online: create an account, top up your wallet with GPay, PhonePe or Paytm, and place the order. There's no office visit, no advance to an agency and no minimum contract.