Ask anyone in Amritsar how they found their last café, tailor or tutor and there's a good chance the answer is "Instagram". The city — known for the Golden Temple and Amritsari kulcha — now does a lot of its word-of-mouth online.
On SMMJet we see orders from kulcha joints, phulkari sellers and travel agents — people who want their page to look as good as their work.
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Everything works online: create an account, top up your wallet with GPay, PhonePe or Paytm, and place the order. There's no office visit, no advance to an agency and no minimum contract.