Instagram Engagement Rate Calculator
Enter your numbers to get your engagement rate and what it means.
Your engagement rate
5.50%
In the typical range (typical: 4–8%)
How engagement rate is calculated
The most common formula is (likes + comments + saves + shares) ÷ followers × 100, averaged over your recent posts. Brands use it to judge whether an audience is active.
What's a good engagement rate in India?
| Followers | Typical rate |
|---|---|
| Under 10K | 4–8% |
| 10K–100K | 2–4% |
| 100K–1M | 1–3% |
| 1M+ | 0.5–1.5% |
Smaller accounts naturally have higher rates. If yours is low, post more reels, reply to comments and give important posts an early push with likes and saves.
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