SMMJet

WhatsApp Channels: A Complete Guide for Indian Businesses

How to create a WhatsApp Channel, what to post and how to grow followers.

By the SMMJet team · 17 October 2026 · 2 min read

WhatsApp Channels let you broadcast to unlimited followers right inside WhatsApp — the app nearly every Indian opens daily.

Create one

WhatsApp → Updates tab → + → Create channel. Add a name, description and photo.

What to post

  • Daily offers or updates
  • Behind-the-scenes photos
  • Polls ("Which flavour next?")
  • Short voice notes

Privacy

Followers can't see your phone number, and you can't see theirs.

Growing followers

  • Share the channel link in your WhatsApp status, Instagram bio and on packaging
  • Add a QR code at your shop counter
  • Start with a base of channel followers (Indian options available)

Engagement

Reactions are the only visible engagement — channel reactions make posts look read.

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