SMMJet

How to Set Up an Instagram Shop in India

Requirements, catalogue setup and tips for selling through Instagram Shopping.

By the SMMJet team · 4 April 2026 · 2 min read

Requirements

Business account, Facebook Page, compliance with commerce policies, a website domain for products.

Steps

  1. Create a catalogue in Commerce Manager
  2. Connect it to Instagram
  3. Submit for review
  4. Tag products in posts and reels

If you don't qualify

Use WhatsApp catalogue + a Prices highlight. It works fine for most Indian small businesses.

Services mentioned in this guide

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Ready when you are

Create your account, add ₹100 with UPI and place your first order in under two minutes.