Lives can build a closer audience than any post — if people show up.
Before
- Announce it in stories 24 hours and 1 hour before (use the countdown sticker).
- Pick a clear topic: "Q&A on NEET prep", "Saree sale live".
- Invite a guest — their followers get notified too.
During
- Say hello to people by name.
- Repeat the topic every few minutes for latecomers.
- Pin a comment with the offer or link.
After
- Save the live as a replay.
- Clip highlights into reels.
The empty-room problem
People leave lives with 3 viewers. Live viewers fill the room while your real audience joins.
Services mentioned in this guide