SMMJet

Instagram Highlights Ideas for Businesses and Creators

What highlights to create, how to name them and how to design covers.

By the SMMJet team · 18 April 2026 · 2 min read

Highlights are your profile's menu. Visitors tap them to decide whether to follow or buy.

For businesses

  • Prices / Menu
  • Reviews
  • How to order
  • New arrivals
  • About us
  • FAQ

For creators

  • Start here
  • Collabs
  • Travel / Food / Tips (by topic)
  • Q&A

Tips

  • Short names (under 10 characters show fully)
  • Matching covers in your brand colour
  • Update monthly; delete old offers

More Instagram guides

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