Great products die with bad captions. Use these formulas.
Problem → solution → CTA
"Kurtis that shrink after one wash? 😩 Ours are pre-washed cotton. Sizes S–XXL. DM 'KURTI' to order."
Story
"My mother made this pickle every summer in Nagpur. Now we make it for 2,000 families. Same recipe, same jars."
Price-first
"₹499 · 3 colours · Free delivery over ₹999. Comment your colour 👇"
Urgency (honest)
"Only 12 left in maroon. Restocking in 3 weeks."
Always end with one clear action
Comment, DM, click link — pick one.
Comments help these posts travel; custom comments asking about sizes and prices make buyers feel others are interested too.
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