How to Write an Instagram Bio for Your Business

Your bio has one job: turn a profile visitor into a follower or customer in five seconds.

The four-line formula

1. What you are + where: "Handmade silver jewellery · Jaipur"
2. What makes you different: "Hallmarked · Free shipping across India"
3. Proof: "10,000+ orders shipped"
4. Call to action: "WhatsApp to order 👇"

Examples

Cloud kitchen: "Homestyle Bengali thalis in Kolkata 🍛 / Delivered hot in 40 min / 4.6★ on Swiggy / Order on WhatsApp 👇"

Coaching: "NEET Biology by Dr. Anjali / 12 yrs teaching · 1,200+ selections / Free notes on Telegram 👇"

Name field matters for search

Your name field is searchable. "Riya | Bridal Makeup Pune" will show up in searches for "bridal makeup pune".

Highlights

Make highlights your menu: Prices, Reviews, How to order, New arrivals.

Need a starting point? Try our bio generator.