SMMJet

Should You Show Prices on Instagram?

Why 'DM for price' costs you sales and how to show prices well.

By the SMMJet team · 27 July 2026 · 2 min read

"DM for price" is one of the most common Indian Instagram habits — and it loses customers.

Why show prices

  • People who DM for price often don't reply after
  • Many won't DM at all
  • Prices filter out people who can't afford it

How

In captions, carousels and a Prices highlight.

Exceptions

Custom work (bridal, interiors) — give a starting range.

Services mentioned in this guide

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