You've opened a shop page. Zero followers, zero posts. Here's the first 60 days.
Week 1: Set up
- Switch to a Business or Creator account.
- Name field with keywords: "Sharma Sweets | Lucknow".
- Bio with what, where, proof, CTA.
- WhatsApp or website link.
- Post 9 posts before telling anyone — an empty grid kills trust.
Week 1–2: Base
Invite your phone contacts and customers. Put a QR code on the counter. A small base of Indian followers helps the page look established when customers check it.
Weeks 2–8: Content rhythm
- 3–4 reels a week (process, behind the scenes, customer reactions)
- 2 posts a week (offers, products, reviews)
- Daily stories
Make every post look alive
New business posts often sit at 5 likes. Adding a few hundred likes and reel views to your main posts makes customers more likely to message.
Track what sells
Ask every customer "how did you find us?" Double down on content that brings orders.