Comments are the strongest public signal that people actually read your post.
Caption formats that get comments
- Either/or: "Chai or coffee? 👇"
- Fill in the blank: "Best biryani in Hyderabad is ____"
- Opinion: "Unpopular opinion: Goa is overrated in December"
- Help me decide: "Which colour should we restock?"
Reply to build threads
Every reply doubles the comment count and keeps the conversation alive.
Pin a good comment
Pin a comment that answers the most common question (price, location).
Custom comments
With custom comments you write the comments yourself — one per line. Write them like real people: short, specific, sometimes a question. Indian comments post from Indian profiles and can be in Hinglish.