Creator rates vary hugely, but brands follow rough tiers.
Rough ranges per post
| Tier | Followers | Typical rate |
|---|---|---|
| Nano | 1K–10K | Barter to a few thousand ₹ |
| Micro | 10K–100K | ₹5,000–₹40,000 |
| Mid | 100K–500K | ₹40,000–₹2 lakh |
| Macro | 500K–1M | ₹2–5 lakh |
| Mega | 1M+ | ₹5 lakh+ |
These are rough. Niche matters: finance and tech creators often earn more per follower than entertainment.
What brands check
- Engagement rate
- Story views
- Audience location (India vs abroad)
- Past brand work
Moving up a tier
Grow followers, but grow engagement and reach alongside. A brand pitch with strong impressions and reach in Insights gets better offers.
Services mentioned in this guide