Facebook is where many customers over 35 — and many in tier 2 and 3 towns — still spend their time.
Set up the page
Category, address, hours, WhatsApp button, photos.
Post
Offers, events, customer photos, short videos.
Groups
Join local groups (city buy/sell, community groups) and contribute.
Page likes
People check page likes before calling. Page likes + followers and post reactions help a page look established.